General Motors launches Sign and Drive lease program with GM Financial
Published November 2013
On Oct. 1, General Motors of Canada customers began enjoying the benefits of a new Sign and Drive lease program across the full line up of Chevrolet, Buick, GMC and Cadillac cars and trucks. Eligible lessees on a new 2014 Chevrolet, Buick, GMC or 2013 or 2014 Cadillac vehicle, can receive the benefit of $0 first month payment, $0 due at signing and $0 security deposit.
"Dealers understand the best way to retain customers is to do more leasing," said Howard Cobham, senior vice president of Dealer Services Canada. In that vein, GM announced the Sign and Drive campaign, in partnership with GM Financial, for all leases and models effective Oct. 1, a program synchronized with GM Canada’s 2013 year-end push on vehicle leasing.
Leasing lets customers consider vehicles that have more options, trade-in their vehicle for the latest model more frequently, and drive away with peace-of-mind since most lease terms are within the factory warranty period. Leasing also provides an opportunity for a customer to get into a new vehicle with a similar monthly payment of a purchased used vehicle or a new vehicle financed over an extended term auto loan of 72 or 84 months.
For GM dealers, it's more than an alternative form of financing. It's an opportunity to generate a steady stream of repeat and referral customers, which add incremental sales volume to your business.
For more information on The Right Lease or Sign and Drive, contact your Account Representative or call us toll free at 1-855-463-3577.