More ▼ Home / Resources / Newsroom

Remarketing goes for gold with 2016's Summer Lanes elite sales

Remarketing goes for gold with 2016's Summer Lanes elite sales

Published May 2016

GM Financial's Remarketing team kicked off its first elite sale of 2016 on April 28. An elite sale offers dealers access to hundreds of quality pre-owned GM vehicles on one day at one location. These sales are always themed, and this year's theme had to be big.

Summer Lanes Elite Sales

The team landed on "2016 Summer Lanes," a nod to this year's Summer Olympics. With creative marketing - including a social media campaign, promotional videos and Olympics-themed auction lanes - and premium prizes like a 2013 Buick Enclave, the team expects a successful tour.

"GM Financial has a reputation for holding exciting elite sales where dealers can pick up great pre-owned GM inventory. Our auction partners engage and bring their own elements to these sales that make each one a little different and unique for their local dealer buyers," said Stacey Petras, AVP Remarketing Solutions Operations Support.

After a successful sale in Dallas in April, 216 units were sold. Of those vehicles, 30% were purchased by new buyers who had not previously bought pre-owned vehicles from GM Financial. With many dealers at ADESA Dallas on sale day, 51 visited the auction exclusively for our elite sale.

With 12 sales scheduled through the end of the year in the U.S., 2016 marks the first year for elite sales in Canada.

"Our first sales were incredibly successful, so we're excited to keep up the momentum in the U.S. and Canada," Petras said.

The first Canadian sale at Manheim Montreal was held on May 10. Ninety-seven percent of the 248 vehicles offered were purchased and dealer attendance was at an all-time high for the location.

The next stops on the tour are Manheim Detroit on June 16 and Manheim Toronto on June 14.

  • 2016 U.S. Host Cities:
  • ADESA Dallas | April 28
  • Southern Auto Auction | May 25
  • Manheim Detroit | June 16
  • Columbus Fair Auto Auction | July 20
  • ADESA Minneapolis | Aug. 23
  • Manheim Statesville | Sep. 20
  • 2016 Canadian Host Cities:
  • Manheim Montreal, Canada | May 10
  • Manheim Toronto, Canada | June 14
  • ADESA Halifax, Canada | July 1