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Canada ends 2016 Summer Lanes with a car giveaway

Canada ends 2016 Summer Lanes with a car giveaway

Published October 2016

GM Financial Canada recently marked the end of its 2016 Summer Lanes elite sales by giving away a 2013 Chevrolet Cruze to AutoRama, from North York, Ontario, which was randomly selected as the grand prize winner in late July. Purchasing dealers received one entry for the grand prize car giveaway for each vehicle purchased at an elite sale at Manheim Montreal, Manheim Toronto and ADESA Halifax this summer.

GM Financial Summer Lanes ends

“AutoRama has a program called ‘Care to Share’ where we donate cars to families in need who don’t have the means to buy one,” said Nasser Rad, General Manager AutoRama. “As the winner of the 2013 Chevrolet Cruze, we plan to sell this car and use the money we receive to buy several cars. We’re able to continue our ‘Care to Share’ program because this one car from GM Financial will turn into four cars that will make four families very happy.”

Elite sales give auto dealers exclusive access to hundreds of the best pre-owned GM vehicles at a series of one-day sales across Canada. This year’s elite series theme, 2016 Summer Lanes, was a nod to the summer Olympics in Rio de Janerio that featured a variety of unique promotional features, including the Chevrolet Cruze car giveaway. This year was the first year that GM Financial expanded its elite sales into the Canadian market.

“We’re excited that what started as a promotion to generate attention for our three elite sales has turned into a great opportunity where we’re giving back to the community,” said John Paonessa, Vice President GM Financial Remarketing Solutions. “Congratulations to our 2016 elite sale car giveaway winner: AutoRama!”