GM Financial's Near Prime Workshop focuses on near-prime consumers who want an enhanced car-buying experience where they're presented with options throughout the sales process. Successful dealerships realize the importance of maximizing these opportunities by paying attention to this demographic and understanding their needs.
During GM Financial's Near Prime Workshop, your staff will:
- Learn about the benefits of growing a near-prime customer base, identifying their needs, overcoming common objections and selecting the right vehicle
- Discuss best practices and tips for integrating near-prime shoppers into the existing sales process
- Develop strategies to enhance the overall buying experience to improve CSI scores